On July 16, Apple took the very unusual step of sending an apology to all MobileMe members, saying that the launch “was a lot rockier than we had hoped.” Fortunately, the letter went on, “we have worked through those problems and the Web apps are now up and running.”
It also said that Apple would stop using the word “push” in its advertising until Macs and PCs did their syncing nearly instantly. It concluded with an apology, and a free one-month extension to every member’s subscription.
Unfortunately, MobileMe’s problems were nowhere near over.